Jumina

Gorgeous Children’s Clothing Inspired by Norwegian Fairytales/ Interview

Elisabeth G. Rognmo is the CEO and designer of Jumina kids clothes. She is from Stavanger in Norway and she has 3 children that give her lots of inspiration for the work she does. Trained in fashion as a seamstress, Elisabeth is creative and environmentally aware, and puts quality at top priority, which characterize the clothes from Jumina.

What’s unique about Jumina is that of Elisabeth’s collections are inspired by the Northern Stories and Fairytales. You’ll also find the use of unique fabrics that you wouldn’t typically see in children’s fashion. Only organic materials and bamboo are used. Don’t miss the new party wear collection where you’ll find lots of silk.

Watch Jumina Fashion Photoshoot

“Our goal is to be most environmentally friendly throughout the whole process and make healthy and comfortable clothes, yet unique and fashionable to wear for the most important people, The children.” – Elisabeth G. Rognmo, Designer & CEO, Jumina.

Watch Interview with Elisabeth on Jumina Spring Summer 2014 Collection


At The Playtime Paris Kids Trade Show I had the pleasure of interviewing Elisabeth on how she started the Jumina brand and what inspired her Spring Summer 2014 collection.

Take a Peek – Jumina Kids Clothes Collection

For this production old techniques are used for making the garments including hand dyes, batik and block prints, every piece is hand made. The color scheme is pastel colors, greys and dark jeans. Light organic woven cotton, soft organic cotton jersey, amazing nostalgic prints. For the first time there is a small boys collection – Giggig by Jumina, inspired by Elisabeth´s grandfather who she called Giggig. You’ll find a lot of bow ties, shirts, tshirts and suits inspired by his style as an old man.

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