Simonetta has a long and rich history in designing children’s clothing. This gorgeous Italian brand was founded back in the first half of the 1950s by Maria Blanca Mazzarini Stronati who decided to open a small dressmaker’s shop for children located in Jesi, a small medieval town in the Marche region of Italy. Maria named her exclusive line of children’s clothing after one of her two daughters: Simonetta.
Over the years, with the help of her three children, Roberto, Simonetta, and Valeria, the small workshop evolved into a kids fashion industry reality in 1981 as Simonetta S.p.A.
Simonetta’s success continued and in the 1990s expanded its brand into foreign markets, became an international player and reference for style and elegance in children’s fashion. Today Simonetta S.p.A. is a leading international company creating fine clothing for children with a third-generation management team.
Simonetta’s mission is to create beautiful, fashionable collections with a distinct and recognizable style, making them with the highest possible quality and in respect for the young and their world, promoting them where there is an endorsement of these principles.
Simonetta is known in the kids’ fashion industry for the refined elegance of materials used and special detailing of the tiny clothes. The brand’s perfect wearability and comfort based on their strong innovative design are what distinguishes Simonetta from other kids fashion brands since the beginning of production.
In addition to the first traditional line dedicated to girls ages 4-16, you’ll also find Simonetta for younger kids under the brands Simonetta Tiny (3-24 months) and Simonetta Mini (ages 1-7 years). You’ll also enjoy a complete range of designer children’s footwear under the Simonetta shoe brand.
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Beyond the Simonetta brand, from 2000 the Simonetta company has developed a branch dedicated to managing the licensed brands. Some of the popular kids’ licensed brands under Simonetta include Roberto Cavalli Angels & Devils, FAY Junior, Fendi and more.