yporqué is a gorgeous contemporary kids collection born in 2007 in Barcelona, Spain when three women with different educational backgrounds (design, advertising and psychology) came together.
Their common goal was to join their knowledge in order to create a children’s clothing brand that, beyond fashion, appears with a very clear concept – a design that bears in mind those destined to wear the clothes – children.
With a name that refers to question children ask to no end (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?), yporqué the brand creates stimulating t-shirts; a piece of clothing that intends to stimulate the five senses of the little ones, incorporating sounds, textures, games or glow-in-the-dark images.
Since its beginning in 2007 yporqué has expanded the collection beyond stimulating t-shirts to include other garments based on the interactive fun concept and comfortable wear which are the trademark of the brand.
yporqué was recognized by its own city by receiving The BARCELONA FASHION AWARD in 2011 for the creative brand category, that was given for the first time to a kidswear fashion brand.
The creativity of yporqué lies basically in the design of each of its garments. It’s not in the colors or images but in the reformulation of each pattern in order to transform it into a new design that gives an extra value to the child who wears it.
yporqué best sellers are ready to play clothes including creative sweatshirts with a mask added on to the hood, turtlenecks, sweatshirts that just have a sense when kids are wearing them or pajamas with a hero cape…