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Australia's alex&charli label was created by mums, Caterina and Romelie - who love fashion and their family.
alex&charli is named after Caterina's daughter Alexandra and Romelie's daughter Charli.
"We adore our children and they inspire us everyday in so many different ways. our inspiration comes from the love we have for our children and the exciting ideas we get from seeing our children playing, sleeping, eating and laughing.
We translate this inspiration into a collection that is new and fashionable. We want to create high quality fashion that feels great, is comfortable, and encourages individuality and fun.
our vision is to create chic and fresh children's fashion and accessories to make all children stand out and feel great!”
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