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Australia's Purebaby designer children's clothing brand was founded five years ago by Mirabai Winford following the birth of her daughter Samara. Mirabai, unable to find anything suitable for her own baby with the best possible organic fabrics, was inspired to create a new range of baby clothing.
In 2002, Purebaby opened retail stores in Surry Hills, Melbourne and Purebaby's environmentally friendly, affordable and stylish range fast became a favourite of mothers wanting the very best for their babies.
Today, the Purebaby designer children's brand proudly continues to create exquisitely designed, quality organic clothing for babies and toddlers at an affordable price. 
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