Laura Yatim at the Monnalisa fashion show, Pitti Immagine Bimbo
Fashion Without Borders
I’ve always loved fashion for its creativity — the way a single piece can feel like a vision brought to life. That love followed me everywhere, including abroad, where I built a career in international marketing and communications and became a career expat, calling several continents home along the way.
But living abroad came with an unexpected loss: many of the stores and designers I loved simply didn’t ship to the countries I called home.
Even as online shopping opened up new possibilities, geography kept getting in the way. Whether I was shopping for myself or, later, searching for the same quality and style for my daughters, the experience was the same — fragmented, complicated, and never quite the same as walking into a boutique I trusted.
I found myself constantly dashing from site to site, trying to piece together something that should have been simple.
So I built the bridge myself.
The name says it all. Dashin is a blend of my daughters’ names, Danah and Shira — the real inspiration behind the brand, and the reason “dashing” from site to site had to become something better.
Dashin Fashion is a curated, global connection between discerning shoppers and the world’s most exquisite independent designers — no matter where in the world you call home.
Connect With the Brands
I invite you to explore our Designer Maisons, discover the World of Fashion, and join a growing community of people who value the artistry, the history, and the story behind the brands they love.
– Laura Yatim, Founder, Dashin Fashion
From Runway to Mini-Me
While children’s style is where Dashin Fashion lives, my real fascination is with the broader fashion ecosystem — from the craftsmanship of the Designer Maisons to the rise of the “mini-me” trend, where style moves fluidly across generations. I love uncovering the story behind why certain brands capture our imagination, whether that means interviewing creative directors for DFTV at global trade shows or tracking how a luxury house approaches the children’s market.
Beyond the Screen
My connection to communication doesn’t stop at fashion. As an ESL tutor and volunteer English teacher in local schools, I work directly with the next generation — helping students find their voice in a new language. That hands-on experience keeps me closely attuned to the perspectives and aspirations of the generation I curate for, and it deeply informs the “mini-me” and lifestyle trends I follow.
A Life in Motion
When I’m not immersed in the world of designer kids fashion, you’ll likely find me outside — a run, a bike ride, or a long, meditative walk along the Mediterranean coast. That blend of movement, travel, and curiosity is the fuel behind everything I create for Dashin Fashion.
Laura Yatim
Laura Yatim is the founder of Dashin Fashion, a designer kids’ fashion magazine born from her life as a career expat in international marketing. Dashin — a blend of her daughters’ names, Danah and Shira — connects parents worldwide to the finest designers. She’s also an ESL tutor and lifelong lover of travel.