North West Stars in Fendi Me and My Peekaboo Campaign

The Internet is buzzing with news that Kim Kardashian and Kanye West‘s daughter North West at age 5 made her modeling debut for Fendi! Little North stars in Fendi’s #MeandMyPeekaboo campaign with mom Kim and grandma Kris Jenner. Fendi released a series of ads celebrating the 10th anniversary of its classic Peekaboo bag. Fendi even released a short film starring the trio, with Kanye West’s “Love Lockdown” serving as the soundtrack.

Fendi MeAndMyPeekaboo Kris Jenner Kim Kardashian and North West
Fendi MeAndMyPeekaboo Kris Jenner Kim Kardashian and North West
PHOTO: COURTESY OF FENDI

“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,” Venturini Fendi told WWD. “In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.”

North West Kim Kardashian Kris Jenner Fendi My Peekaboo Campaign
North West Kim Kardashian Kris Jenner Fendi My Peekaboo Campaign
PHOTO: COURTESY OF FENDI

The first chapter of the #MeAndMyPeekaboo campaign centered around Silvia Venturini Fendi (the brand’s creative director for accessories, menswear, and kidswear) and her daughters, Delfina Delettrez Fendi and Leonetta Luciano Fendi. Other female relatives featured in this series include Clara and Esther McGregor (Ewan McGregor’s daughters); Jessica and Krystal Jung (both singers and actors); Hong Kong–based musician Joey Yung and her mother, Kam Fung; and photographer Gao Yuan with her daughter, musician Dou Jiayuan.

Fendi CEO Serge Brunschwig added: “We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family. We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones.”

Shop North West Fendi Campaign Look

North West looked adorable in her first Fendi campaign wearing this luxury Italian mini me collection from head to toe!

North West - FENDI Blue & White Check Blazer
North West – FENDI Blue & White Check Blazer
FENDI  Girl Black Scuba Shorts with Frilled Edges
FENDI Girl Black Scuba Shorts with Frilled Edges
FENDI Girl Black Leather Ankle Boots
FENDI Girl Black Leather Ankle Boots

North wore this sophisticated Fendi Blue & White Houndstooth Check Blazer, officially from the Fendi boys collection. Designed in a woven cotton blend, the soft-feel fabric has a ribbed collar in contrast colors and an ‘FF’ logo patch on one pocket. North completed the look with a white cotton frilled button-down shirt and black scuba shorts with frilled edges. Love the cool FENDI Black Leather Ankle Boots, made in a Chelsea boot style, they have elasticated sides with logo branding, an ankle pull and deep tread rubber sole.

Shop North West’s Fendi #MeandMyPeekaboo campaign look and the new FENDI Kids FW18-19 Collection online, ships worldwide!