Romeo Beckham once again has been chosen as the face of Burberry, this time with a starring role in the Burberry From London With Love Holiday 2014 Campaign.
The four-minute Burberry Campaign Movie, inspired by the golden age of cinematic musicals, tells the tale of a young couple falling in love, against a theatrical backdrop of London.
Romeo has the staring role as a cupid boy delivering a gift to a young couple, played by British models Hannah Dodds and Anders Hayward.
Dancing his way on a magical journey of romance across London, Romeo shows off his Spice Girl mom’s DNA with amazing dance moves. Romeo sports a mini-me Burberry trench coat, cashmere scarf and black suit. My favorite part is when Romeo sports a golden raincoat from the autumn-winter collection.
I also love the song written for the Burberry From London With Love Movie by British songwriter Ed Harcourt titled “The Way That I Live”, which is to be released this month.
Love this photo from Romeo, Victoria and David Beckham with Burberry CEO Christopher Bailey at the launch of the 2014 Burberry Festive Campaign at the brand’s 4,000 square foot Regent Street flagship store.
A number of UK newspapers including The Mail and Guardian have reported that Romeo Beckham earned 45,000 for one day’s work starring in the fashion company’s Christmas advert. Interestingly the deal negotiated by Simon Fuller, the former Spice Girls manager.
Burberry seems to be very happy with their decision to hire Romeo. From London with Love has reached over 8 million views on youtube. The film was directed by Chief Creative and CEO Christopher Bailey, who’s known for handpicking home-grown actors, musicians, and personalities to star in his campaigns and shows. Bailey has described Romeo’s performance in the video as that of a “little superstar”.
It continues to be an utter joy working with Romeo – he has charm, style, and energy. I’m delighted that he’s the lead role in our festive campaign. – Christopher Bailey, Burberry CEO & Chief Creative.
It’s been so much fun following Romeo’s modeling career with his big debut at the age of 10, when Romeo led Burberry’s spring/summer 2013 print campaign. The Beckham family seems to have a strong fashion DNA with Mom Victoria having her own brand, Dad David coming out with his own brand, brother Brooklyn modeling for Man About Town & New York Times Style Magazine, and little sister Harper photographed in the front row of New York Fashion Week.
You can shop the same Burberry Kids clothing that Romeo Beckham is modeling in the Burberry From London with Love Movie at online kids boutiques that ship worldwide.