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Jumina Kids Fashion Interview Spring Summer 2015

Season after season Jumina Designer Elisabeth Rognmo creates the perfect collection inspired by Norwegian Fairy Tales. For Spring Summer 2015 I had the pleasure of interviewing Elisabeth about her Travel inspired collection featuring beautiful Kite imagery.

“Jumina started in Norway in 2007 when I was expecting my third child. I already had two girls, Julia, and Mina who are together Jumina. I was very inspired by my surroundings, realizing that very few people have to opportunity to see them, so I wanted to create something. And I created Jumina.”

Jumina a Norwegian Fairy Tale
Jumina a Norwegian Fairy Tale

“I’ve always been a quite an imaginative person and the Norwegian surrounding like the fjords and mountains where I live. Wherever you look you think you see trolls and ferries. We were told since ancient times that they exist. I didn’t believe this but I wanted to. I had this special imagination and wanted to create it for children so they can enter this world without knowing it. So I created a Norwegian fairy tale inspired by this, and the look came out to be Jumina.”

Jumina Black Kite Dress Spring Summer 2015
Jumina Black Kite Dress Spring Summer 2015

Jumina Spring Summer 2015

“For Spring Summer 2015 the story is about traveling. So for images, we use trains and tracks and props that have to do with travel. Also, I’ve been inspired by my daughter who loves to travel in her imagination with kites. So that’s why I also used a lot of kites in the designs.”

Jumina Spring Summer 2015 Collection
Jumina Spring Summer 2015 Collection

“I came up with the idea for the collection when I was sitting in my dining room with my daughter and she was drawing a girl holding a kite with a foot lifting. I thought it was so beautiful. She explained to me that the girl is traveling with this kite. That’s when it came to me that I want to do something around this – a traveling collection with kites.”

Jumina Girls Red Travel Hat
Jumina Girls Red Travel Hat

“Some of my favorites in the Jumina Spring Summer 2015 collection include this dress with the kite in it but with a simple pattern. And the kites here are just like a broach so you can move it around according to the style you like.”

Jumina Blue Orange White Stripe Kite Dress
Jumina Blue Orange White Stripe Kite Dress

“This is the color my daughter used for the kite so I just copied it. And this is a very simple dress with a kite. And this is one of my favorites this season.”

Jumina Black and White Dress Spring Summer 2015
Jumina Black and White Dress Spring Summer 2015

“I love children dressed in black, so I wanted to design something in black together with a colorful kite.”

Jumina Blue Kite Pattern Skirt
Jumina Blue Kite Pattern Skirt

“These are simple everyday garments like a t-shirt and a tunic dress with a kite inspired by my daughter.”

Jumina Black and White Kite Collection
Jumina Black and White Kite Collection

“I also use the kites on a dress as a small detail. So the kite is more like a pattern.”

Jumina Green White Striped Kite Dress
Jumina Green White Striped Kite Dress

“I love stripes and I’ll always do dots and stripes in my collections. Sometimes it’s in fashion and sometimes not but I’m always going to have them because it’s part of Jumina’s identity, and it always has been.”

Laura Yatim Dashin Fashion Kids Style Blog
Written By
Laura Yatim

I love to travel the world and discover the best in kids fashion at international trade shows to luxury baby boutiques. Come & join me on my journey and I'll share my favorites.

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