I’ve received exciting news fashion icon Karl Lagerfeld is launching his debut Karl Lagerfeld Kids collection for Spring Summer 2016, now available for pre-order. As a designer, photographer, editor, and producer, Karl Lagerfeld creates a universe in which everything is perfectly under control, where each detail is of utmost importance. One of the world’s most celebrated fashion designers, Karl Lagerfeld’s namesake fashion house, headquartered in Paris’ Saint-Germain-des- Prés district, reflects his own signature aesthetic through creative, cool and accessible-luxe apparel for men and women, accessories, bags, watches, and eyewear.
This year the company announced the launch of its online global women’s flagship store on Karl.com, and the brand portfolio will further expand in spring 2016 with the launch of a children’s wear collection.
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Black glasses, a wisp of white hair, an iconic white shirt collar and slim-fit pants. Karl Lagerfeld has arrived at Melijoe! The designer unveils a collection that is Kreative, iKonic, Kool and accessible, inspired by his personal style. Kids’ fashion according to Karl Lagerfeld? Tuxedo tailoring mixed with pops of color and a surprise guest: Choupette! We’re smitten with the designer’s super fashionable feline who makes a special appearance in kids’ fashion. Merci, Karl!
As an unprecedented first, Karl Lagerfeld will premiere his new ready-to-wear and accessories collection for children and babies on Melijoe.com.
The star designer Lagerfeld invigorates a first must have “kids kollection” with his rock-inspired silhouette, chic attitude, and love of black & white. Making a surprise appearance: the designer’s super fashionable feline, Choupette, and her adorable antics!
Calling all mini fashionistas – we’ve got exciting news – a new family of mini-Karls has arrived! The iconic profiles of the designer and his feline muse, Choupette, crop up here and there in embroideries and prints, spicing up a collection that, in true Lagerfeld style, is both witty and chic.
For older children, there are T-shirts and sweatshirts in every color, jeans, skirts, ties and, of course, the “indispensable crisp white shirt” and black blazer.
And little baby Karls haven’t been overlooked with layettes that rock like never before, from bonnets and bibs to booties, tiny blouses, and mini-blazers.
When it comes to accessories, the Kar Lagerfeld Kids collection brims with adorable details, from cat ears and whiskers to trompe l’oeil collars and ties, fingerless gloves, rock star sunglasses, caps, ballerina flats, headband and miniature handbags.
Kitty Choupette is the star image of the collection where meljioe has created an adorable animated form – “she pounces from one piece of clothing to the next, frolics through the pages and, with Karl’s blessing, takes over the site.”
“One minute, she pops out of a T-shirt collar, a parka bearing her own image or a rain boot. Her face is so adorable, it would be impossible not to follow her!”
“The next, she slips out from under a cap, snatches a cat- ear headband, steps into a pair of ballerina flats, slides coyly under Lagerfeld’s portrait and curls up inside a miniskirt.”
Don’t miss these adorable Choupette stars in four videos that mix film and 2D animation created exclusively for Melijoe.com “starting that fun-loving cat who’s just getting warmed up”.
There she goes, wandering through a photo shoot, barging onto the catwalk in the middle of a fashion show, swiping Lagerfeld’s laptop to chat with her girlfriends and wreaking havoc on the designer’s drawing board, episodes that are captured in amusing little snippets designed to be posted and shared across social media.