Shampoodle Interview Fall Winter 2014

One of my favorite cool, comfy urban brand from Sweden is Shampoodle. At Playtime Paris I had the pleasure of interviewing Jakob Wästberg about the Fall Winter 2014 Collection.

Jakob started Shampoodle with his wife Helene Stevenberg about 7 years ago. Shampoodle’s tagline “childishly comfortable clothes” communicates their brand ethos to make cool fashionable clothes that are always comfortable, and easy to wear. “Kids should want to choose them for what they want to wear tomorrow, but they should still look good. So we try to work with very soft materials, very simple organic cotton, that’s modal and a little bit more fun cuts,” Jakob explained.

Shampoodle Designs Kids & Adult Collections

shampoodle FW14 blue tiedye outfit

One of my best discoveries during our interview is that in addition to their kid’s collection for ages 0-14, Shampoodle has a small adult collection.

We also make our favorite pieces in adult sizes. It’s really based on the thought that we design clothes that we would like for ourselves, and then make small versions for kids. It turned out that we wanted samples of the clothes for ourselves as well. So then we started doing an adult collection. Now Moms and Dads can enjoy our favorite pieces of the kid’s collection.

This is Fall Winter 2014, we call it the Eclectic collection. We worked a lot with different dyes and dying processes.

Shampoodle Electic Green Tie-dye Outfit
shampoodle fw14 electic green tie dye outfit

These are our Wonderful Eclectic shirts named after the there for Shampoodle’s Fall Winter Collection.

Shampoodle Stone Ballon Grey & Blue Outfit
Shampoodle fw14 stone ballon sweat grey blue adult

This a classic tie-dye in blue and a beet pink. We also work with this printing process which is a double printing process where you first apply the grey and then put the accent color layered on top.

Shampoodle Denim Bleach Outfit
shampoodle deninm bleach outfit fw14

These are our old-school stone washed bleached denim. We’ve done the same denim model for a couple of seasons. It’s been really successful and we always introduce a new dye each season.

We have the Dip tie-dye in beet as a shirt and street pants, you can mix and match with other Shampoodle items like a Piece de Resistance sweatshirt.

Shampoodle Plum Ghost Outfit
shampoodle fw plum ghost

This is Spooky. We’ve done a similar one before but this time we have it in a dark prune and a teal green.

Shampoodle Spooky Outfit
Shampoodle FW14 Spooky Outfit

I also love this Spooky sweatshirt in black and white, perfect for Halloween!

This quote sums the Shampoodle brand DNA well…Shampoodle’s clothes are for the pleasures of an urban lifestyle. Party or play, a Shampoodle outfit works for both.

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