Wimbledon is always a fashion moment, but this year it’s felt like a true family affair — and Djokovic Wimbledon style has been giving us plenty to talk about, on and off the court.
Novak Djokovic Wimbledon Lacoste Suit
Let’s start with dad. Novak stepped onto Centre Court in a custom Lacoste blazer — crisp white with green piping, embroidered with his initials and the brand’s signature crocodile logo. It’s a nod to the classic courtside blazer tradition we’ve seen from players like Federer, and tennis fans quickly noticed a sweet detail: a hidden message stitched into the jacket’s lining, reportedly about enduring hardship with grace. A polished, personal touch from a player who clearly still cares about the details.
But today, the sweetest style moment happened in the stands with his favorite mini-me fan, Tara Djokovic.
Tara’s Look: Jacadi Paris Pink Floral Poplin Dress
Tara showed up in the most adorable Jacadi Paris poplin dress — a bright pink floral print with ruffled shoulder straps, made from organic cotton. It’s such a classic Jacadi silhouette: polished, playful, and effortlessly put-together, which is exactly why the French label remains a favorite for stylish little ones. Tara wore it beautifully, and it’s easily one of my favorite courtside kids’ looks this tournament.
Jelena’s Look: H&M Dress + Bulgari Jewels
Jelena also had a style moment worth talking about. Her fruit-print dress — the one that had everyone in the players’ box doing a double take — is actually H&M’s Strappy Midi Dress, just $44.99. A pretty white-and-peach floral with a smocked back and delicate straps, it’s proof that a beautifully chosen piece doesn’t need a luxury price tag to make an impression.
She elevated the look with Bulgari Serpenti diamond earrings, estimated around €15,000, along with a matching necklace and bracelet — bringing her jewelry total to close to €30,000. It’s a lovely example of high-low dressing done right: a relaxed, accessible dress paired with truly special jewelry, finished off with a wide-brimmed straw hat for the summer sun.
Together, it’s such a sweet mother-daughter styling moment — Jelena in elevated, jewel-toned glamour, Tara in her playful Jacadi floral. Another reminder that Wimbledon’s players’ box is just as much a style destination as the court itself.
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A Sweet Extra: Novak’s “Pump It Up” Tradition
No Djokovic family Wimbledon moment feels complete without mentioning the dance. Novak’s “pump it up” celebration — inspired by Danzel’s 2004 song of the same name — started last year as a fun tradition with his kids, and Tara became the star of it after performing the moves for a roaring Centre Court crowd following his 100th Wimbledon win. He’s kept the tradition going in the stands again this tournament. Watch it here:
It’s a lovely reminder that behind all the trophies and titles, this is still very much a family enjoying their summer together — in some very good outfits.
Photo credit: Getty Images | Video credit: @wimbledon on TikTok
