Prince George Royal Style

Prince George of Wales is known for classic, preppy British style — favoring brands like Rachel Riley, Ralph Lauren, and Boden for everything from royal tours to school portraits.

Prince George – Son of William & Kate

His Royal Highness Prince George of Wales, born George Alexander Louis on July 22, 2013, is the eldest child of William, Prince of Wales, and Catherine, Princess of Wales — and second in line to the British throne, behind his father. He’s the big brother to Princess Charlotte and Prince Louis, and the eldest grandchild of King Charles III. George has been a fashion trendsetter since the day he was born — his clothes routinely sparking the ‘Prince George effect,’ where items he wears sell out almost the moment the photos go public.

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Shop George’s Closet

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Prince George’s Birthday Portraits, Through the Years

Every July, Kensington Palace marks Prince George’s birthday with a new official portrait — a small, reliable window into how fast he’s growing up. Last year’s, taken on a Norfolk gate by Josh Shinner, was the last before the teenage years. This year’s, taken by Matt Porteous just weeks after Trooping the Colour, feels like a quiet farewell to childhood before he starts at Eton this September — no ceremonial tie, hands in his pockets, every inch his father’s son.

See all 13 birthday portraits, year by year →

A few of George’s most talked-about clothes and looks over the years — from royal tour dress-up to his very first days as a newborn.

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Royal Style News

George’s latest moments in the spotlight — from sporting events to royal ceremonies.

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Royal Archives

A look back at some of George’s earliest clothes and style moments, from his first days as a royal baby to milestone family occasions.

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FAQ