Baby Lulu was created in 1992 by Erin Murphy whose childhood passion for design and sewing became a dream of creating beautiful, timeless clothing for babies and kids.
Erin soon realized her dream with Baby Lulu Kids Clothes, a leading kids’ label that has brought beautifully designed and carefully crafted children’s apparel to market for over a decade.
Known for her unique styling and original spirit, Erin’s creativity and attention to quality and detail didn’t go unnoticed; it won her three Earnie Awards for girls’ infant/toddler casual design, in addition to a wide and loyal consumer following.
Baby Lulu beautiful range of children’s wear is designed with children and comfort in mind. You’ll find a wide variety of lines including Baby Lulu layettes, Baby Lulu pajamas, playwear, matching hats, and cozy blankets.
Baby Lulu kids clothing from the USA uses bright colors and gives names to each matching collection such as Birdies, Bliss, Sweet Treats, Annie, Iris & Dot Posy, and more for girls from newborns, toddlers, and kids. You’ll also find several boys’ collections, also for newborns, toddlers, and kids with fun themes including Zoo Pals, Guitars, and Skateboards.
My favorite Baby Lulu collection for girls is the Posy line which uses subdued grey and pink colors with a large posy pattern and silk posy embroidered into the dress. For boys, my favorite is the Guitar collection a light blue color scheme complete with blue stripes and a rock star style guitar.
Another adorable clothing collection for boys is the new Zoo Pals line with Lions and Giraffes illustrations featured on the front of each adorable shirt and onesie.
You’ll love the fresh designs, trendy colors, and attention to quality and detail making Baby Lulu a wonderful choice for any boy or girl.
Since this article was written, Baby Lulu has closed its brand. Discover more exciting US-based designer kids collections for babies, girls, and boys including Ralph Lauren Kids and Marc Jacobs Kids.