Blue Cross Kids Clothes from Japan, a leading brand in the Narumiya International family, features a fashion-forward streetwear collection for wild young hipsters. With an American skater boy casual style, it offers a bright, energetic, and cool style for boys.
It targets kids who want “Something cool!” Blue Cross is casually adorned with various animal characters to highlight the vividness and vitality of kids.
Any tween or teen around the globe would love to get their hand on a blue cross outfit. Honestly, I haven’t seen this collection sold online outside of Japan but I love the photos and had to include them in the Japan designer listing on Dashin Fashion.
The boys brand is entirely focused on youth trends, such as street fashions and American casual wear. We are winning a new class of fans thanks to manly, stylish and more-than-adult outlines. The girls brand is for slightly cool, spicy “cool and cute” girls. The appeal here is our mixture of styles alongside youth trends reflecting various tastes.” – Narumiya International.
If you’re lucky enough to live in Japan (and understand Japanese) you should take a look at the Blue Cross website – www.narumiya-online.jp where you can shop both the boy’s and girl’s collections online.
About Blue Cross Children’s Clothing Launch
The company behind Blue Cross, Narumiya International was started back in the good old days when Yuzo Narumiya used to make kimonos for a living. When his kimono wholesaling business was in a slump, Yuzo Narumiya decided to move to a new market – kids clothes.
When Yuzo launched his first range in the early 1990s people thought he was on the wrong track. But now Narumiya owns the leading company in Japan’s kids’ fashion market. At Narumiya International you’ll find great looks for boys and girls from toddlers to teens.
Although I don’t understand a word on the Narumiya International website which is in Japanese, I rely on Google Translate to discover their adorable kids’ fashion brands.
Discover more of my favorite kid’s clothing brands from Japan including Kenzo Kids by Japanese fashion designer Nigo.