Frugi Organic Kids Clothes was founded in 2004 by Lucy and Kurt Jewson, in the spare bedroom of their house in Cornwall to fulfill a gap in the market for childrenswear that would fit over environmentally friendly reusable cloth nappies. Since then they have grown to become the UK’s leading ethical and organic children’s clothing brand selling direct to consumers and to over 500 retailers in 46 countries. Their ranges of baby and childrenswear are all about celebrating childhood through great design, color, and fun. They cater for newborn to 8 years and their range also includes an award-winning range of stylish, fumble-free nursing wear for mothers.
Frugi was awarded GOLD in the acclaimed ‘Loved by Parents’ awards in the ‘Best Junior Fashion Brand’ category. Frugi also won silver for ‘Best Toddler Fashion Brand’ and ‘Best Ethical Brand.’ Frugi was also voted the joint 2nd best selling childrenswear brand, in the UK, by readers of Childrenswear Buyer magazine.
Abou Frugi Kids Clothes
Where possible we make our clothes so that they can be multifunctional, with features to make one garment have more than one look and last for a lot longer. We call this our ‘Two-way’ design process and use words like reversible, unzippable, de-strappable and inside-outable.” – Kurt Jewson, Frugi’s co-founder.