Get ready for the Frugi Spring Summer 2014 Hang Ten Collection! Frugi UK’s organic childrenswear brand has lots to celebrate….it’s their 10th birthday. In honor of their anniversary, for the new Spring / Summer 2014 collection, the age range is extended from 0-8 up to 10 years old.
Frugi’s Spring Summer 2014 collection is inspired by beach festivals – featuring cool camper vans, girly guitars, vintage ditsy prints, ice lollies, and a surfing dinosaur!
You’ll find exciting new styles including muslin swaddles, brilliant board shorts, perfect summer party dresses, pretty 2-piece baby sets, and funky slim fit jeans for boys. Bestsellers are given a fresh twist for 2014 – for example, the lovely layered skirt dress can either be worn as a maxi skirt or a dress.
With the brand being such a success in the younger ages for our stockists, we have extended the range to 10 years so that older children can still enjoy the Frugi magic. It’s so important to continually develop and grow, so we can help our retailers increase their opportunities for sales. SS14 is our strongest collection yet and encompasses all our ideals – it’s ethically produced, inherently practical and most importantly – strikingly beautiful! – Frugi Co-Founder, Kurt Jewson.