GANT kids clothes is a Swedish clothing brand of American heritage launched in New Haven in 1949. The brand has since then been further developed, being influenced by European styles, and is now a global clothing business. Gant’s products are available from retailers and at signature Gant stores throughout the world and offer clothing for men, women, boys, girls and babies. Home, Time, Fragrance, Footwear, Underwear and Eyewear licenses are also incorporated under the Gant brand name.
Than GANT story began back in 1914, when Bernard Gantmacher arrived from Ukraine to New York City. He studied to become a pharmacist at Columbia University. In order to pay for his studies Bernard worked night shifts in the garment district of the Lower East Side.
During his first job of sewing shirt collars, he became a master at the sewing machine. Soon he met his future wife, Rose, who was working as a button and buttonhole specialist.
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Later the couple moved to New Haven, Connecticut that was then the center of a booming textile industry. Bernard set up business as a sub-contractor, making shirts for other labels, and his Gant company was quickly recognized as skilled shirt makers and became trusted partners for some of the most notable brands of the time.
In 1949 Gant started his own label that became an overnight success with an important feature being the button-down collar. Originally an English innovation, button-down shirts were becoming very fashionable and GANT was the first to introduce such a shirt on a larger scale on the US market.