Born in the early ’90s from the inventiveness and determination of its founder Mario Moretti Polegato, the Geox Group operates in the footwear and apparel industry in 68 countries, carrying out its own mission – namely to convert people into consumers of breathing products.
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Mario Moretti Polegato left the family wine business to establish Italian footwear and clothing company Geox, now located in Montebelluna, Italy. The story goes that after attending a wine conference in Reno, Mr. Polegato decided to take a holiday in the Nevada desert.
He went for a walk and found his feet became so hot and uncomfortable that he took out his Swiss army knife and cut holes in his shoes. This is how the “shoe that breathes” concept began.
GEOX is the premier Italian footwear brand known for its invention of the “shoe that breathes”. GEOX created a cult-like following in more than 100 countries with its breathable technology and stylish Italian design. Its mission is to diffuse innovation, especially when it comes to creating technological solutions that ensure breathability and impermeability.
GEOX, as the premier Italian footwear brand is known for its invention of the “shoe that breathes”, created a cult-like following in more than 100 countries with its breathable technology and stylish Italian design.
GEOX today designs both shoes and clothing for the entire family – men’s, women’s, girls, boys, and babies too. Discover more cool kids fashion from Italy.