Hooligans Kids Clothing from South Africa was founded in 1996 after one the directors, Adri Jeffers had naughty little twins. She called them her “little hooligans” and started making up some clothes for them in the factory that, at that time, specialized in traditional African clothing. This later developed to a full range of Animal themed prints on durable twills and knits.
What do you get when you combine a Textile designer, a Hairdresser and an aspiring Electrical engineer that electrocutes himself installing Christmas tree lights?
The Hooligan story began with a young student printing T-shirts with offbeat and creative designs to supplement her income. Years later Nina and Wayne, who has a solid background in leadership and manufacturing, started printing all the fabrics needed to make up these wonderfully creative garments Adri designed.
As consumers tired of unethically mass-produced children’s clothing, the small business supplying retail stores in South Africa, grew quickly into a brand with worldwide distribution
Here at Hoolies, we have a soapbox about children’s clothing manufactured in China, BY CHILDREN! While costs might be much lower, we simply will not succumb to the lure of cheap stuff to raise our profit margins. All production is done by the Wildlife co-operative in Durban, South Africa. They have a say in our final selling price and a portion of each sale goes to the Wildlife Education Trust which was set up to assist their children to further their education.