i dig denim, founded in 2009 by designer Hanna Clavegård, is a Gothenburg based denim brand for kids ages 2-14 years. I dig denim stands for a natural yet cool look. Each item is characterized by a strong sense of style, and a clearly relaxed and carefree expression.
Our belief is that what you wear reflects your personality and we think it’s important that you feel comfortable in your clothes. Therefore, we have carefully considered every detail and our collections for kids and women are characterized by good quality, perfect fit, and unique washes. – Hanna Clavegård, I dig denim.
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I dig denim – Inspired by Wild Elements of Swedish West Coast
I dig denim is inspired by wild elements of the Swedish west coast – the sea, rocks and open skies. This is present and reflected in the color schemes and fading of the fabric. Each collection is based on denim and completed with pieces of soft fabrics and shapes.
I have always loved jeans. Everything from the character of the fabric to how it can be shaped and adapted according to style and taste. Denim is timeless, easy to wear and practical. With my brand, I want to give children and women what I love – personal clothing that is made to feel comfortable in. It’s simple, I dig denim. – Hanna Clavegård, I dig denim.
Discover more of my favorite kids fashion from Sweden on Dashin Fashion.