Indikidual kids clothes is a beautiful British/Swedish kidswear brand designed by Syreta Johnson. The unisex capsule collection is for all kids aged 3 months to 7 years. The range allows for layering and encourages mixing and matching to create individual looks and styles. All garments are made using organic cotton and are designed to be practical and comfy as well as fashionable and expressive. All the pieces in the collection are nicknamed after little indikiduals that provided inspiration for the range. Say hello to Nodgers, Minty, Wriggles, Dogga Dogga and many others.
“Indikidual is about letting children’s personalities shine. It’s about encouraging playful self-expression, spontaneity and daring to be individual. Indikidual is for everyone, everyone is Indikidual.”
Indikidual features original illustrations designed by Syreta Johnson whose collections are unisex and can easily be mixed and matched to suit any kids wardrobe.
Watch interview with indikidual Designer Syreeta Johnson
At Playtime Paris in January 2014 I had the pleasure of interviewing indikidual designer Syreeta Johnson about how she started her brand and what inspired her hand illustrated designs.
Each season Syreeta creates a new theme that is the inspiration of her collection. She also continues to design with the most popular prints, for example, the banana print. Beyond the printed t-shirts and overalls, you’ll find adorable denim shirts and pants that make the complete outfit.