Known for upscale designer children’s clothing, at Jottum each new collection is a dream come true! Jottum is the creation of Dutch designer Anky Groothof who worked as a costume designer in theatre and opera, acquiring influences that can be seen in Jottum’s clothing today. Anky swapped theatre for her true love, children’s fashion.
Anky, having grown up in a family that had to count its pennies, was inspired to create what she could only dream of as a child, elegant girl’s dresses made from exquisite fabrics with unique designs.
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The Jottum story began back in 1996 with a distinct style and brand DNA that instantly made is easy to recognize. Its pure Dutch character has made it completely different from other children’s clothing brands and is one of the major reasons for its success all over the world.
Individual, original and authentic, with a dash of romance and nostalgia: that’s Jottum. It’s a brand where lyrical fantasy, daring, and romance go hand – in hand, making the collection timeless yet contemporary. Jottum’ s designs have a universal, individual character about them that appeal to the princess within every girl. It comes from the volume and the feeling of richness. As a girl, you simply feel beautiful when you wear clothing by Jottum.
I’ve always loved the romantic style of Jottum with gorgeous white dresses and floral prints for girls and soft cotton tops and pants for boys. Season after season the collection offers babies, girls and boys an exciting new look that always is based on the Jottum brand DNA of creating a timeless yet contemporary collection.
Jottum with its romantic style and timeless design is definitely a kids brand that has heirloom qualities, and can easily be passed down from generation to generation without looking out of fashion.
Discover more kids fashion designed in The Netherlands.