Described as “minimalistic, cutting edge and fashion forward,” LOUD APPAREL was founded in 2010 by Serena Di Scalzo, an Italian who’s lived in London for many years. Aimed at style conscious children from age 3 to 14 years old and parents alike, LOUD APPAREL is an amalgamation of the creativity of London design and immaculate Italian craftsmanship.
“I am Italian mum with an 8-year-old son, Zion, living in London for many years with a degree in Fashion Design Technology from the London College of Fashion. After my son was born I decided to create LOUD APPAREL to share the different and cutting-edge style with other trendy parents who like to style their children as I do, combining traditionality of Italian minimalism and fine manufacturing. Designed in London and created in Italy… an extremely successful process! This is a part of what makes us so special, especially combined with our individual and minimal look,” explains Serena Di Scalzo.
LOUD APPAREL’s collection is not to be missed with it monochrome colors, lots of black and greys, quirky, cutting-edge details, and strong prints.
Expect Minimal design, geometrical shapes and contrast details. All pieces are meticulously created for a stylish but ever comfortable child. LOUD APPAREL fabrics, 100% cotton and beautiful leather of superb quality, are selected from the very best Italians suppliers.
You’ll also find a line of accessories and new products including socks and tights with quirky prints, hats, scarves and unique girl necklaces.
Drawing influences from US fashion designer Rick Owens, Japanese label Comme Des Garcons, Belgian fashion designer Martin Margiela, and Spanish fashion house Balenciaga, the result of LOUD APPAREL’s collection is simply exciting…