Mini Rodini is a Stockholm, Sweden-based children’s wear brand for kids 0-11 years old that was founded in 2005 by illustrator Cassandra Rhodin as a tribute to all children, their imagination and a sense that everything is possible.
Mini Rodini takes children seriously with playfulness, meaning it is important that children too have clothes that match their own personality, mood, and creativity. The collection is created in quirky designs, prints, perfect fit and playful details with most of the pieces made of 100% organic cotton.
Watch Mini Rodini Adidas Originals Video
Mini Rodini’s motto is creating children’s clothing with playful and humorous aesthetics that children will love while providing high-quality pieces that are meet environmental and ethical aspects of the production. Not only fun to wear or just look at, each Mini Rodini garment is also produced in a way that is kinder to the environment and the people behind it.
About Mini Me Designer Cassandra Rhodin
A well know Swedish illustrator, Cassandra Rhodin grew up in a family of artist – painters, actors, and filmmakers. Her great-grandfather Carl Max Alexander Rhodin was the legendary circus king Brazil Jack. Born in 1871, Carl was the son of two of the most prominent illusionists and artists of their time. He ran away with the circus at the young age of twelve and later he started his first circus that has come to follow the Rhodin family to modern time. For Cassandra, the circus continues to be a never-ending source of inspiration. She chose the name Mini Rodini as a celebration and homage to her great grandfather’s heritage.
The Mini Rodini Story
Cassandra’s two sons are the creative inspiration that gave her the idea to start a new children’s brand in 2005. Her goal was to add something new and something better to a kids fashion market that was already rapidly growing. The Mini Rodini collection started with cotton leggings and tees in the iconic robot print. Today it has grown too large collections consisting of outerwear, soon-to-be organic denim, accessories and everything in between.
A Mini Rodini garment can be quirky, preppy or super sophisticated – the combinations are as endless as the imagination of the ones wearing them. Which is exactly what characterizes a Mini Rodini piece: comfortable and sustainable for all kids, and for any occasion with prints and colors that are always creative, unique and – of course – humorous, appreciated by grown-ups and kids alike.