All I can say is WOW…now this is EthiCool! New Generals Spring Summer 2014 collection was featured on the catwalk at the CIFF Copenhagen Fashion Week on Thursday, August 8th. Unique is an understatement…these kiddies were truly rocking the catwalk with their COOL Star Quality outfits that are pure New Generals fashion genius.
About the New Generals Brand
Echoing the collection´s mix of street feel and cutting edge fashion, the fashion show soundtrack mixed old-school hip-hop and the latest sounds. Congrats to Majbrit and Joen Weidemann on yet another fantastic kids collection!
New Generals Spring Summer 14 Fashion Show
How “über cool” is New Generals’ SS14 theme “celebrating the star in everyone” – inspired by super star-making cultures like sports, music and fashion. Look closely and you’ll find unusual details with crisp graphics. The color palette is restrained yet alive with contrast between crisp whites and subtle sub variations, lively cerise, intense petroleum blue and of course lots of black – a New Generals trademark. Be sure to take note of the NEW exclusive line of children’s trainers perfect for a little star! You’ll find a variety of color and patterns that compliment any New General outfit.
In a world of reality TV shows that are anything but real, of talent shows and of tabloid papers it sometimes feels as if being famous – being a star – is the only measure of success. We think everyone is a star and everyone is special. With the spring/summer 2014 collection we celebrate the star in everyone. – Majbrit Weidemann, New Generals.