Next Spring Summer everyone is a star! NEW GENERAL‘s spring-summer 2014 collection is inspired by superstar-making cultures like sports, music and fashion. The designers have condensed and simplified the star qualities by removing the “bling bling” and pretentiousness. The result is a fresh look that is pure and honest… and very very cool.
In a world of reality TV shows that are anything but real, of talent shows and of tabloid papers it sometimes feels as if being famous – being a star – is the only measure of success. We think everyone is a star and everyone is special. With the spring/summer 2014 collection we celebrate the star in everyone. – New Generals
For Spring Summer 2014 Collection New Generals is launching it own exclusive line of children’s trainers perfect for a little star!
You’ll find a variety of color and patterns that compliment any New General outfit.
The Spring/Summer 2014 collection is pure NEW GENERALS. At first hand, the collection appears to have simple cuts and silhouettes but when you look closely you’ll find unusual details with crisp graphics. The color palette is restrained but at the same time is alive with a contrast between crisp whites and subtle sub-variations, lively cerise, intense petroleum blue and of course lots of blacks – a NEW GENERALS trademark.
NEW GENERALS is socially, environmentally and economically sustainable while making beautiful and cool clothes for fashion-conscious people. We call that being ethicool. We believe in conscious actions and commitment to sustainability. With the word sustainability, we mean implementing our values throughout our entire supply chain from the cotton fields, manufacturing, packing, transportation and throughout.