No Added Sugar was founded in the summer of 2001 by Deborah Medhurst, one year after the birth of her first son Gabriel. Recognizing the lack of stylish baby wear, Deborah decided to produce her own unique range of witty baby T-shirts.
Deborah produced a small range of baby t-shirts samples that were an immediate hit with children’s boutiques in London. These t-shirts were an instant hit with parents across the world preferring urban chic to the sugary sweet baby look. A few months later orders kept on piling up and many nights Deborah spent attaching swing tickets until the early hours at her kitchen table!
From its beginning, No Added Sugar has grown tremendously and from 2007 the first full collection was launched and has continued to grow with products for babies up to size 12 from t-shirts to dresses, sweaters, pants, knitwear, swimwear accessories and more.
Our ethos to produce high-quality witty kids wear has been appreciated and it is that appreciation and shared pleasure that drives us on. Our core values of quality products and exceptional customer service are a key today as when we set out. We hope you’ll join us in our journey and share our vision; to inject a little bit more adventure into that little person’s wardrobe.
A personal favorite of mine is the classic Lock Up Your Daughters boy’s t-shirt.
Put that on your little boy and you’ll be sure to get lots of smiles!
You can learn more about this outstanding children’s brand at the No Added Sugar website. If you happen to be in London be sure to visit the No Added Sugar boutique on Ledbury Road, Notting Hill where you can see the complete collection. If you’re not in London you can shop the collection at their online boutique that ships worldwide.