Curiosity, creativity, and quirkiness are some way one would describe Phister and Philina kids clothes. It is a unique universe of kids wear with lots of imagination, energy, and fun. Phister and Philina is one of a kind. Their design profile is characterized by trendy and quirky style med lots of unique prints, animal motifs and funny shapes in bright colors. Clothes are designed with a focus on fit, movement, and comfort. The colors and qualities are carefully chosen and reflect the children’s needs for warmth, softness, and durability.
Founded in 2004 Pure Kids is owned and headed by the founder, Pernille Bentzen who has spearheaded a tremendous expansion in just four years. The company now has branches in all the Nordic countries as well as in many parts of Europe. Company headquarters is on the outskirts of Hilleroed in idyllic surroundings and accommodates Pure Kids’ administration and showroom.
“We love kids. Both those we are making clothes for and our own at home. We are proud to have our heart in everything we do – whether it is design, quality, production, customer service or employee welfare. For us everything is interconnected. This is why Pure Kids is more than just a children’s wear company.”
Phister & Philina is designed and made by Pure Kids – one of Denmark’s best children’s clothing company that produces fashionable and sustainable quality wear for kids. Phister & Philina is Oeko-Tex Standard 100 certified, offering unique and hardwearing children’s clothes in beautiful color combinations and designs.