Play Up Kids

Play Up was created in 2004 by Etfor, a Portuguese textile company with over 20 years’ experience in the manufacturing of childrenswear for some of the most renowned international brands and distributors.

Comprising the segments Baby (3-24 months) and Kids (2-14 years), Play Up collections are designed to be versatile and comfortable, in order to adapt to the various moments in a child’s life, always in keeping with the latest trends in kids’ fashion.

All the products are entirely produced in our own production unit, in Portugal, being certified by Oeko-Tex Standard® 100, class 1, which means all our products are suitable for being used by babies under 3 years old.

About Play Up Kids Brand

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Play Up Kids Clothes Collection

Play Up proposes three trending themes: School Days, Vintage, Funny Dream. As a whole, the collection offers such a diverse palette of colors and styles, that any baby or child wardrobe will have an affinity with it.

The School Days theme evokes the “Back to School” look, in a chic style. Here, the classic colors of the Navy Blue, Red and Grey link with the Deep Mint and True Navy. The Banana Yellow is the surprising detail of color. Fine geometric shapes bring a touch of refinement and personality to the set.

Vintage is a theme of country inspiration, in which large thread embroideries create unusual textures. The English Roses give the motto for the various shades of pink we find in the Girls line, to be combined with brown corduroy, natural fake fur, and jacquard knitting.

Funny Dream is the most vibrant theme of the collection. The world became totally colorful and fun, the reality is no longer, fantasy is everywhere, and it is made of endless shapes – stars, big balls, small dots and double stripes come together in this Funny Dream.

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