Start-rite has a wide range of stylish and comfortable children’s shoes for every phase of their early life, from pre-walkers for babies that are crawling, to first walking shoes for their first steps and shoes for school, trainers for sports activities and wellies for those rainy days.
Start-rite kids shoes history dates back to 1792 with the birth of the modern shoemaking industry in Norwich, UK where the Start-rite head office is still based today. In recent years, Start-rite has evolved considerably to ensure that it is using two hundred years of expertise to produce 21st-century footwear that meets the needs and desires of today’s children. Start-rite today is an eighth generation family business whose brand retails through a network of over 400 independent and multiple retailers across the UK and internationally.
Reputedly England’s oldest children’s shoe company, with a history and heritage dating back to 1792, we are recognized in more than 35 countries for superior quality, style and fit.
Watch The Start-rite Back to School Video
With over two hundred years of expertise to produce 21st-century footwear, for generations, Start-rite has been chosen by parents to care for children’s feet. Today you’ll find stylish fitted footwear from pre-walkers and first walking shoes, to sporty casuals and smart school wear for children of all ages. At Start-rite you’ll also find a range of sandals, canvas, boots and fun wellies, as well as the timeless English Classics collection.
Since 2012 Start-rite has chosen Myleene Klass, celebrity mum of two as their brand ambassador. Myleene promotes the importance of having children’s feet properly measured, and fitted with quality fitted footwear to support their long-term healthy foot development.