SuperTrash has launched a new collection for young girls in 2011, called SuperTrash Girls that targets the young hipster who is just as fashionable as the ultimate SuperTrash woman. Olcay Gülsen’s successful brand designed a line for young girls from six to sixteen with a subtle wink to the world of their mothers.
SuperTrash girls is designed for the daughter of successful, ambitious SuperTrash women. The tailored collection is designed for the coolest girl in town from ages 4 to 16 and playfully linked to mummy’s grown-up world. The ultimate ST girl is a truly interactive socialite, who travels with her parents, and likes to combine on-trend items with chic pieces for fun and fashionable appeal.
About SuperTrash Girls Collection
SuperTrash’s little sister is also an elegant girl who loves to dress up in her mummy’s outfits and shop in vintage boutiques. She loves fashion and music and is inspired by her favorite pop-stars and celebrities.
The SuperTrash girl’s collection includes clothes, shoes, and accessories. The brand has a strong and clear DNA and the mini-me SuperTrash Girl collection includes more than a fashion-forward look, moving toward being an important, irreplaceable part of a girls life.
About SuperTrash Designer Olcay Gülsen
When founding SuperTrash Olcay’s mission was to bridge the gap between high street and luxury labels by creating a strong lifestyle brand empowering women around the world.
Olcay works between SuperTrash’s London, New York, and Amsterdam offices. In her spare time, she mentors TV programs like Project Catwalk and appears on The Daily Buzz in the US. Olcay is also the winner of the Marie Claire Prix de la Mode Award for best fashion entrepreneur.
SuperTrash epitomizes Olcay’s own DNA: strong, sexy, and cosmopolitan, yet accessible. With luxury at its heart, and pure style at its drive, the brand’s main collection includes clothes, shoes, and accessories alongside the ST Girls collection.