The Little White Company, founded in 1994, specializes in supplying a wide range of stylish home accessories and clothing, principally in white. The Little White Company began as a 12 page mail-order brochure and now has become one of the UK’s fastest growing multi-channel retailers. The Little White Company offers children’s and baby wear, bedding, toys and gifts.
It all began in 1993… At the time, the few white items I could find and afford were somehow all such cheap designs and of average or poor quality. All the gorgeous, high-quality ones I loved were only to be found in the designer departments and of course, with the designer label came the snooty sales assistant and the high price tag! So I set on a mission to create a company that specialized in supplying stylish, white, designer quality items for the home that were affordable. In addition, a company that made its customers feel welcome and provided a shopping experience that was second to none. – Chrissie Rucker, The White Company Founder
If you love white as much as I do then The Little White Company is the perfect place to shop online and at London Stores.
For over 20 years The White Company has been creating gorgeous stylish beautifully designed products – all in a crisp white color scheme.
Whenever I surf on their website I find it impossible to close my browser. I keep finding more and more gorgeous white textiles for home, women’s clothing and pure yet luxurious children’s fashion in shades of white. You can see how much love, care and attention to detail goes into every item found at The Little White Company.