Toby Tiger kids clothes was founded in 1998 by Zoe Mellor, a talented best selling knitwear designer. Toby Tiger is named after Zoe’s her son Toby, who alongside his sister, Kitty, thinks Toby Tiger is ace!
About Toby Tiger Designer Zoe Mellor
Zoe is trained in Fashion and Knitwear and is also the best selling author of 10 children’s knitwear books. The idea for Toby Tiger came when from Zoe’s wanting her kids to be dressed as kids, in bright, affordable and great quality comfy clothing with simple bold motifs and a design edge.
Since the launch in 1998, The Toby Tiger collection has grown to include an illustrated range and a new stripy collection of t-shirts and baby wear – all with that Toby Tiger design edge. Toby Tiger continues to expand its range and today produces pajamas, wellies, raincoats and more…
You’re going to love Toby Tiger’s colorful, ethical and organic childrenswear that is bold, sustainable, timeless and high quality. The brand philosophy is for kids to be dressed as kids, by wearing colorful, instantly recognizable prints and motifs. Each item is made to last and to be passed down from generation to generation.
Toby Tiger promotes the use of organic cotton and believes in good working practices. We are proud that all of our jersey range is made from the softest organic cotton and is certified by GOTS and The Soil Association. We use AZO free dyes that are kind to the earth and your little ones’ skin.
Shop more of my favorite baby clothes from the UK including Burberry Baby on Dashin Fashion.