Tru Luv

Tru Luv girls clothes is contemporary, fun and trend-setting, created for the more sophisticated tween girl customers. The Tru Luv collection’s key focus is on individuality and special embellishments. You’ll find styles ranging from dressy casual items to high fashion coordinates guaranteed to mesmerize young fashionistas around the world.

Tru Luv is all about fun, bright colors and batik cool fabrics. You won’t find those girly, girly frills and puffy dresses in this Tween girl collection.

You’ll find lots of cute smiley face t-shirt and party rock sequin shorts with a matching training jacket. Yes, this girls collection has lots of I love LA Hollywood cool to it.

Tru Luv is part of the Little Mass group that was originally created in 1985 as an innovative line of ladies clothing was born known as “Mass Creation, Inc.”

For the first 16 years of the company, Mass was dedicated to creating sophisticated quality women’s apparel that catered to both major department and specialty stores.

Years later Tina Chang, today Litte Mass’ head designer and owner, studied fashion design at Otis Parsons in Paris and Los Angeles joined the family-owned business.

truluv girls clothes usa
In 1997 Tina and her sister Hannah Yoo launched the children’s division with the Little Mass collection, taking the company in a new direction and bringing success to new heights.

Litter sister collections to Tru Luv include Little Mass, Le Pink, and newly launched Mini Mini Mass line.

Discover More Kids Fashion from The USA including one of my farovorite mini me brands, Little Marc Jacobs.