Introducing the yporqué Fall Winter 2013 Barcelona Style Collection! yporqué, winner of the creative brand category at the Barcelona Fashion Awards in 2011, continues to “wow” with their Fall Winter 2013 Collection for boys and girls now up to 16 years old.
For Fall Winter 2013 yporqué is launching its BARCELONA STYLE collection (BCN Style) – 5 styles by 5 Barcelona Kids Fashion Shops.
yporqué has teamed up with 5 renowned kids stores in its hometown, Barcelona, to create 5 radically different looks, matching the style of each store. Another fun part of the cooperation is the owner’s children (who have inspired the creation of these stores) all star in the campaign!
All photo shoots were carried out in symbolic areas of Barcelona: the Eixample neighborhood, MACBA square, Ciutadella Park, the most fashionable Barcelona’s night club and Forum.
Shop 1- BCN STYLE BY ,248 BARCELONA SHOP
The theme for the ,248 Barcelona Shop is “Rebellious in the Eixample District”.
‘Rebellion’ is the key youth attitude par excellence. It’s time to rethink what is considered a normal lifestyle and work creatively to develop better options. It’s time to take action with a real cause: The power to change the world! – Matías by ,248 Barcelona.
Shop 2 – BCN STYLE BY ROCK 01 COOL BABY SHOP
The theme for the Rock 01 Cool Baby Shop is “Live Rock at the Mutis Night Club”.
Rock and musical motifs are, once again, the best excuse for promoting the yporqué exclusive and patented stimulating tees with sounds, which play the sound of the musical instrument printed on the t-shirt. – Valentina by Rock 01 Cool Baby.
Shop 3 – BCN STYLE BY LA AUGUSTINA SHOP
The theme for the La Augustina shop is “Animal Roars at Ciutadella Park”.
The Jungle updates sportswear using playful animal-like elements on the new yporqué hoodies, all with animal teeth on the hood. A palette in which saturated caramel is mixed with garnet, deep blue and honey shades. – Jambrina & Mateo by La Augustina.
Shop 4 – BCN STYLE BY COTTON KIDS SHOP
The theme for the Cotton Kids Shop is “Freestyle in Macba Square”.
A new generation of skaters and snowboarders are pushing the boundaries of traditional freestyle aesthetics. – Rita by Cotton Kids.
Shop 5 – BCN STYLE BY ,248 PEDRALBES CENTRE SHOP
The theme for the ,248 Pedralbes Centre Shop is “Dancers at Forum Centre”.
This is for sure the cutest look of yporqué, which presents commercial motifs in a new girly pattern, combining white, black and dark gray with saturated make-up color. – Laia by ,248 Pedralbes Centre.