yporqué, winner of the creative brand category at the Barcelona Fashion Awards in 2011, refers to the question that children ask to no end during their learning age (¿y por qué? In English… Why?). The yporqué kids’ concept includes T-shirts with a sound; sweatshirts with a mask added on to the hood; pajamas with a hero cape; or simply the reformulation of classic blue jean in elastic plush fabrics.
Watch yporqué’s original kids collection launch video
yporqué Kids Spring Summer 2013 Collection
For Spring Summer 2013 yporqué has created an eclectic kids collection that will put a smile on little one’s faces.
For the first line, yporqué invites you to “flip” to the Hawaiian Islands to surf their waves with a fresh, colorful, comfortable and funny look inspired in palms, dolphins, sharks and freestyle transports. Special details include the hoodie & a vest with shark teeth on the hood for boys. For girls, you’ll find freestyle tees, dresses, Hawaiian accessories and special patterns including a skirt that turns into a dress.
Next stop is Rancho Santa Fe where you can travel and explore the well-beaten track from Santa Fe to the pueblo dwellings of Taos. The cowboy traditions of New Mexico mix with ranch style living to inspire this jersey denim look.
On Safari you can explore the expanses of the South African savannah in the updated safari look. Be inspired by nature, insects and animals like lions, zebras, panthers, dinosaurs or butterflies. Following the camouflage hot trend from its Fall Winter 2012 collection, yporqué has created an authentic camouflage pattern, made in plush and printed in traditional military colors of forest greens and sand tones.
And for those rebellious urban tykes, find beauty within urban landscapes and Camden Town extravagances. You’ll find bold, heavy slogans like “born to be rockstar” or “non stop music” and rebellious graphics and prints. Sound language and musical motifs are fundamental forms of communication and yporqué uses them through its exclusive and patented stimulating tees with sounds*, that plays the sound of the image printed on the tee. Just squeeze the small bag and the sound plays automatically. The tee carries a small jersey bag, in black color, that features the sound module inside.
And last but definitely not least, for Comic lovers, yporqué presents looks inspired by superheroes: hoodies with a hood built-in mask, tees that recreate the customs of some fictional characters and one of its best-seller, the pajama with a cape.