ENK Childrens Club – Kids Shop

enk kids shop july 2013

Seeing that I spend many hours of my day reading and writing about kids fashion, I love it when people think outside of the box and introduce fresh and original fashion marketing ideas. One of my favorite concepts I discovered this Summer was the Kids Shop at ENK Children’s Club trade show that took place in NYC this July.

While I was wandering from booth to booth meeting kids fashion designers I noticed 4 adorable mini fashionistas walking the exhibition floor scouting out their favorite outfits.

enk kids shop july 2013

Later I learned that these four fashionistas, who indeed are the ultimate consumers, were invited to play the role of both retail buyers and kids fashion models.

When the pint-sized professionals visited each booth, participating Children’s Club exhibitors pitched their new Spring/Summer 2014 collections. These little fashionistas, Larkin, Booch, Chase and Jolie, were given the opportunity to style themselves from head to toe in the best outfits of the season.

enk kids shop july 2013 boy
Chase knew exactly what swim trunks he wanted at the LeClub booth.
enk girls kids shop july 2013Booch check out different types of prints at Zutano’s booth.

After choosing their favorite outfits, the Kids Shop fashionistas then modeled their selections in a pop-up photo studio inside the exhibition.

Wondering what the Kids Shop kiddies chose to model? Take a peek at the photoshoot of these adorable kiddies posted to ENK Children Clubs’ Facebook Page!

larkin models stella mlia at enk
Larkin models purple dress by Stella M’lia and hot sunglasses by Jollies.
chase models jojo maman bebe
Chase models sweater and pants outfit by Jojo Maman Bebe.
booch models les tout petitsBooch Models funky colorful dress by Les Tout Petits.

chase models blu pony vintage
Chase models shirt, vest and pants by Blu Pony Vintage.

Take a look at more fun outfits modeled by the Kid Shop crew on the ENK Children’s Club Facebook Page.