Pitti Bimbo – January 2011

pitti immagine bimbo Elsy GIrls Clothes

The 72nd edition of Pitti Bimbo took place at the Fortezza da Basso, Florence, from January 20-22, 2011 was brimming with energy and liveliness. The creative collections, extremely high-quality products, original and amusing settings and presentations and a series of runway shows and special events have nothing to learn from fashion weeks dedicated to adult apparel.

Over 8,300 buyers came to the fair and the total number of visitors surpassed the 10,000 mark. The most significant increase was in the number of foreign participants that once again confirms Pitti Bimbo’s role as the international reference for children’s fashions. (Photos provided by Pitti Immagine: Bimbo, Photographer G. Giannoni)

Discover Kids Brands Exhibiting at Pitti Bimbo

AMELIA – Italy

AMELIA, created in Milan in 2004, reinterprets classic children’s clothing using comfortable textiles and natural yarns. Simplicity, sobriety and quality define the style. The pieces frequently have little details including hand-made shirring and stitching, which emphasize the continual search for a refined and poetic statement.

A For Apple – Hong Kong

Designed for the fashion-forward, A for Apple children’s clothing line consists of chic yet effortless clothing of the highest quality, available to all newborns to six-year-olds. Utilizing eco-friendly materials and organic cottons, children can freely express themselves through A for Apple with fun, edge and style.


For her Fall-Winter 2011-12 children and junior’s collection ANNE VALERIE HASH’s inspiration is based on the theme Parisian Girl. The designer draws a Parisian style through jackets in faux fur mixed with precious frocks and fanciful dresses.

Ermanno Scervino Junior – Italy

Ermanno Scervino Junior translates the world of the Maison into kids’ language with a collection that next winter proposes unusual plays of prints, materials and volumes with strong accents of color and light, for a mood on the keynote of a tender and up-to-the-minute femininity.

Simonetta – Italy

Simonetta proposes contemporary elegance for Autumn/Winter 2011-12. Their unmistakable style cleverly interprets current trends, plays ironically with new shapes and volumes, always with maximum attention to quality making every garment unique, elegant and current.

Fendi Kids – Italy

“Multicolour logo patterns and patchwork embroidery details easy chic style and a spring link of irony for the ‘little’ FENDI Kids ones” – Silvia Venturini Fendi. After having debuted with the spring/summer 2011 collection, Fendi presents its first winter collection dedicated to kids. The collection celebrates tradition and quality that have always distinguished the Maison, all without giving up to innovation and to a spring link of irony.

Roberto Cavalli Angels and Devils – Italy

Roberto Cavalli’s capsule collection is proposed also for the cold season, dedicated to teenagers from 6 to 14. The jaguar print has been renewed in the fall/winter 2011-2012 collection: it is tinged with red, grey and black contrasts. Animal all-over print is proposed on jersey dresses enlivened by soft drapes, as well as for slim-fit plush outfits, full blouses, trapezoidal shape dresses and also for the lining of padded jackets. Jaguar pattern in grey and black also for the slim-fit denim trousers.

Dreamers – Italy

Dreamers is a perfect garment, for children who love to dress well, and who want to dream. Dreamers is an idea which, not by chance, strives to find its own way of rethinking and redesigning clothing. Quality manufacturing techniques and methods are not so easy to find these days, neither in the street nor in the shop window of a boutique.

PAZ Rodríguez – Spain

PAZ Rodríguez is part of the new trend in natural fabrics including a new range of clothing for babies, made of merino wool and certified with the OEKOTEX quality label. Warm and tender designs, simple and delicate.

ELSY – Italy

Steady attention to a more tangible quality can be found in the ELSY Girl fall-winter 2011-12 collection. Affirmed by a choice of materials rich in emotion and comfort. Enhanced by the skillful and wise processing of such materials, bringing forth valuable creations. It aims high, while keeping in touch with reality. “The big chill” is not frightening us, but it shows itself to be surprisingly charming with a style that recalls the excellence!

Opililai – Italy

Opililai the Elf’s new collection for Fall/Winter 2011 leads us with simplicity to the new “rendezvous” with his unmistakable style made up with the exclusive clean but innovative lines of his works that fascinate his fans and wrap our kids in a warm embrace.

I Pinco Pallino – Italy

The new I Pinco Pallino fairy tale starts with a cascade of white ribbons on a winter’s night. Using ribbons and bows, as if they were floating in a magic passageway, a new enchanted panorama is unveiled. The new collection takes us into a dreamlike and romantic dimension, where anything can happen. In between excursions of the imagination, exercises in the extraordinary and unexpected surprises begins the tale of a season of dreams.

Suzanne Ermann – France

French designer Suzanne Ermann, already world famous for her collections of wedding and evening dresses, launched her revolutionary “Children” line in 2010. “Children”, by Suzanne Ermann, is meant for girls from 2 to 14 who enjoy dressing and having fun. Her 2011-2012 Autumn-Winter collection is chic and playful with Day and Evening creations.

Je suis en CP – France

Having completed a degree in chemistry, the designer, Céline Prost, reoriented her career towards fashion in order to fulfill a childhood dream. She studied fashion at Esmod Paris and at l’Ecole de la chamber syndicale de la couture parisienne. In September 2009, Je suis en CP came to light: playful and delicate fashions for children ages 0-6.