Playtime Tokyo is a leading children’s fashion trade show in Japan where over 230 fashion, decor, accessory, design, gift, layette and maternity brands showcase their latest collections.
Both Japanese and international brands dedicated to the worlds of children, junior and maternity participate. Firms offering clothing, footwear, jewellery, accessories, childcare, gift and deco also exhibit.
At the 9th edition of Playtime Tokyo that took place on August 2013, 90 designers exhibited their Spring/Summer 2014 collection to over 2000 visitors. 10% of visitors come from outside of Japan including Korea, Taiwan, Hong Kong, China, and a smaller number of European and Australian visitors.
Watch Interview with Kay Sakaguchi Playtime Tokyo Organizer
At Playtime I had the pleasure of interviewing Kay Sakaguchi who explained to me how the demand for kids fashion in Japan has been changing. In the past everyone was looking for the same styles. Today, kids in Japan have their own style and want to look different than everyone.
“I’ve been the Director of Playtime Tokyo since its beginning. We created the Japanese company, Picaflor Japan company ltd. for organizing Playtime Tokyo. I’ve worked in baby, children, kids & maternity wear for over 30 years.
Kids fashion is has changed over the past years. Before everybody chose the same style. But now kids want to be different from other people.
Now we have almost 10% of our visitors is foreigners: Korean, Taiwan, Hong Kong, Chinese, and sometimes European, and also Australian, and many other countries.
Many people go to buy their purchases in department stores, and we have almost every department store buyers is coming to Playtime Tokyo, and many chain store buyers also. So many, many people say for a person who works in this sector, they must go to Playtime Tokyo.” – Kay Sakaguchi,
Learn more about my interview with Kay Sakaguchi Organizer of Playtime Tokyo