Fiorucci girls clothes are youthful, bold, colorful, even sometimes sexy and sensual. Based on the women’s collection, the girl’s mini-mi designs reflect the lifestyle of its target customers who love freedom, humor, individuality, and modernity. Elio Fiorucci is an Italian style icon whose fashion career started in 1967 when he opened his first shop in Galleria Passarella, Milan. The store offered a brand-new concept: a window on the world with the novelties from Carnaby Street, the hits from London and New York surrounded by pop music and scents.
The Fiorucci shop became “the” meeting point for young people that learns to identify with “the Fiorucci life-style.” Fiorucci becomes a real brand and adopts as a logo the two famous little angels; a Victorian image, graphically adapted by the architect Italo Lupi, that’s still today icon and symbol of its identity.
Soon Fiorucci shops appeared around the globe, in New York, London, Los Angeles, Paris, in Europe and in Italy. Over the decades Fiorucci style is still very much in the heart of the consumers, loved by stars and famous people in the field of art and show business, but always accessible to all the pockets!