GUCCI started back in 1921 as a Florentine family shop and today is known worldwide as a luxury brand with its famed double-G logo and green-red stripes. Today, designer Alessandro Michele has brought quirky-cool vibes to the GUCCI brand featured on the runway at Milan Fashion Week. For generations, GUCCI has been popular with celebrities who show off the latest GUCCI designs on the red carpet worldwide.
GUCCI has always been a celebrity favorite for red carpet special occasions and streetwear looks. With the launch of the GUCCI Kids collection, celebrity mom’s love to dress their little ones in the latest GUCCI fashion for baby, girls & boys. From Jennifer Lopez to Beyonce and the Kardashians, GUCCI is the luxury brand for kids.
It looks like the Carter Family has become the celebrity face of Gucci. Beyoncé, Blue Ivy, and Jay Z have all been spotted wearing this Italian luxury brand at the Grammy’s, Beauty & The Beast Premiere and during Beyonce’s European Tour.
Jennifer Lopez and her two-year-old twins were chosen to be the stars of the first ad campaign for Gucci Kids. The photos, shot in Malibu by Mert Alas and Marcus Piggott, show Lopez sporting a flowy Gucci tunic while her daughter Emme and son Max play on the beach in their mini Gucci ensembles. In coordination with the GUCCI Kid’s launch, Lopez and Giannini worked together on a fundraising campaign for UNICEF’s Schools for Africa initiative.
Frida and Jennifer talk about the amazing work carried out by UNICEF and how in celebration of the launch of the new Children’s campaign Gucci is making a donation of USD $1 million to UNICEF. See Marc Anthony and Jennifer on set with their adorable twins and get access to all the behind the scenes action from the Gucci children’s ad campaign.