Rachel Riley Kids Clothes founded in 1994 is an award-winning classic heritage style children’s brand based in London. The first collection, from newborn to 14 years for girls and boys, was launched by way of mail order catalog to positive response and expanded with the first store opening in Knightsbridge, London. Rachel’s design philosophy is rooted in her traditional lifestyle and draws inspiration from the forties, fifties, and sixties with fine tailoring, beautiful hand smocking, and embroidery and vintage-inspired prints designed and exclusive to Rachel Riley.
Rachel Riley is a celebrity mom favorite, including Princess Catherine and Katie Holmes. Prince George has been spotted a number of times wearing traditional Rachel Riley heritage collection outfits at royal events. Suri Cruise has also been spotted wearing classic Rachel Riley floral and heart print dresses in Los Angeles and New York City.
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The Rachel Riley kid’s clothes website was launched soon after, followed by a second shop in Marylebone High Street. In 2005 Rachel opened a store on Madison Avenue, New York. Rachel also began to sell extensively through Trunk Shows across the USA. 2007 saw the launch of Rachel’s wholesale collections in both London and New York. The huge popularity of the vintage-inspired glamor for children was an instant hit; with customers including Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdales. In spring 2012 Rachel Riley opened in the children’s designer corridor in Harrods.
Rachel Riley has received awards for ‘Outstanding Contribution to Children’s Fashion’ at the prestigious Junior Design Awards. The brand also won ‘Best Fashion Retailer’ for a second successive year, and was ‘Highly Commended’ in ‘Best UK Fashion Brand’, ‘Best Footwear’ and ‘Girl’s Designer Fashion’