Soft Gallery is a unique and innovative clothing label that was established in 2007, in Copenhagen, Denmark, by Tine Holt Møller and Barbara Hvidt. The concept behind Soft Gallery emerged from their deep-felt interest in creative talents, and the idea of combining art and fashion for children. Together Tine and Barbara have created this unique and different kind of children’s label with a brand ethos of collaboration with local and international artists, commissioned to create artwork featured in the Soft Gallery.
The idea behind Soft Gallery is to create exclusive children’s clothing designed for kids that aren’t afraid to stand out from the crowd. Soft Gallery aims to stimulate and open the children’s eyes to a world of creativity and to broaden the way of thinking.
It’s all about love for the Soft Gallery with a collection is named “LOVE is” and it features the tender care from a series of commissioned artists, who have decorated styles in a fashion that combines warm autumn thoughts with the tenderness of mystical fairy tales and enchanted forests.
“Without love there would not be as much art, inspiration and affection. In our latest “LOVE is” collection we encourage people to dress to uplift the change of the season”, says fashion photographer and designer Barbara Hvidt, who together with designer Tine Holt Møller founded Soft Gallery in 2007 initiated by a shared interest in art and creative collaboration.
Each collection Soft Gallery creates a “living gallery on fabric” combining art and clothing in collaboration with artists from around the world. Every season Soft Gallery commissions a unique selection of visual artists, who’s creations will be featured in the collections as prints and hand embroideries.
Watch Soft Gallery Collection Video
About Soft Gallery Designers Tine & Barbara
Tine Holt Møller, mother of Ida 6 years & Norman graduated with a master from Royal College of Art women’s fashion in 2000. During her career in fashion Tine has worked for various design companies including: Mila Schön, Kenzo Ki and Brunns Bazaar.
Barbara Hvidt, mother of Nola & Siggi graduated from London College Of Fashion in 2001, with majors in Photography & Styling. Prior to Soft Gallery, Barbara lived and worked in London for 10 years where she worked in fashion, music videos and commercials.
Barbara and Tine met in London during their first years of their studies. When Barbara photographed Tine’s master degree collection from Royal College of Art during her own studies at London College of Fashion, the beginning of a close creative friendship and partnership took shape.