His Royal Highness Prince George of Cambridge, born George Alexander Louis on July 22, 2013, is the third in the line of succession to the British throne behind his grandfather Prince Charles and father Prince William. Dressed by his stylish mom Princess Katherine, George has been a fashion trendsetter from the day he was born causing the “Prince George effect”. After leaving the hospital Prince George was sweetly swaddled in an Aden & Anais Bird Print Muslin Baby Swaddle. According to ABC News, within hours, a shopping craze began swamping the website with orders and crashing its servers.
Prince George was ranked No. 49 on GQ’s “50 Best Dressed Men in Britain” list in 2015. In 2018, George became the youngest person to appear on Tatler’s best-dressed list.
The “Royal Baby Effect” continues as clothing worn by George (or his siblings Princess Charlotte and Prince Louis) tend to create a shopping craze and sell out quickly once they’ve been worn by the Royal Family. Some of the brands that Prince George wears include Rachel Riley, Annafie, Amaia Kids, Pepa and Company and more.